Founder
Ashish has spent the last eight years covering software and emerging tech, with the last three focused entirely on AI tools. He's hands-on by habit — he'd rather test 20 apps himself than rewrite a press release. At NextBigNow he leads coverage of AI assistants, productivity tools, and the model wars between OpenAI, Google, and Anthropic. When he's not breaking down the latest release, he's probably arguing about which note-taking app is actually worth it.
AI Guides Tokens are the fundamental units of data that generative AI models process, directly influencing performance and cost.
Emerging Tech Generative AI creates content, AI Agents perform specific tasks with tools, and Agentic AI systems coordinate multiple agents for complex, multi-step goals, marking a significant evolution in AI capabilities.
AI New data shows AI is reshaping the software engineering job market, cutting entry-level roles while boosting demand for specialized AI and senior engineers.
AI Tools Freelancers can cut down on repetitive tasks and boost their client acquisition by integrating specific AI tools into their daily workflow.
News A Chinese AI lab's new open-source model and massive price cuts are shaking up the AI market, possibly speeding up OpenAI's next big release.
Businesses spending less than $10,000 monthly on Google Ads in 2026 are often better off managing campaigns themselves, scaling to $30,000-$50,000 before hiring an agency.
Many advertisers mistakenly believe higher bids guarantee top Google Ads rankings; true success comes from understanding Ad Rank, boosting Quality Score, and using ad assets.
AI Google's new AIAX setting can automatically expand your search campaign's reach, but it changes ad destinations, copy, and keyword matching, demanding careful oversight.
News Google's latest Android show introduced Android 17, a visually revamped Android Auto, and a new "Google Books" device category, heavily integrating Gemini AI across the ecosystem.
AI Agents & Automation Forget the hype: these eight AI tools are genuinely changing how people work, from generating marketing campaigns to building full-stack applications.
News OpenAI CEO Sam Altman now says AI won't cause mass job losses, a significant shift as the company eyes a massive IPO.
Reports suggest Apple is preparing a new flagship "MacBook Ultra" with an OLED touchscreen, M6 chips, and built-in cellular, marking the first big design change in five years.
Guides As markets saturate and AI search takes hold, a strong brand isn't a luxury; it's the only way to stand out and earn trust.
AI As AI demand surges, massive data centers like Texas's Stargate are quietly building their own fossil fuel power plants, raising environmental and community concerns.
News Google's latest AI advancements, from a 24/7 personal agent to iOS-compatible smart glasses, set a new bar for Apple to clear at WWDC.
A new wave of 3D printing tools is quietly transforming how we organize, customize, and slice models, making advanced capabilities accessible to all.
AI Agents & Automation After extensive testing across ease of use, growth potential, features, and pricing, we reveal the CRM that truly empowers small businesses to scale efficiently.
AI In today's rapidly evolving SEO landscape, building genuine brand authenticity and fostering robust cross-functional collaboration are paramount for survival and sustained visibility.
AI Google's AI-powered search prioritizes direct answers and expert citations, forcing marketers to pivot from chasing clicks to building verifiable brand authority across all platforms.