Small businesses today face a constant uphill battle. They're often forced to do more with less, all while competing in a market that moves faster than ever. But what if the way to survive, and even thrive, isn't just working harder, but smarter?

We talked with Dr. Felix Conception Veroya, founder and CEO of Ask Asex PH Academy, about how micro, small, and medium enterprises (MSMEs) can use practical process improvements and artificial intelligence to cut costs, save time, and stay ahead. Dr. Veroya works closely with MSMEs to optimize operations, reduce costs, and adopt AI in practical, sustainable ways.

Key Takeaways

  • Process improvement means identifying and fixing "pain points" in daily operations, not just working harder.
  • MSMEs often lose money through "DOWNTIME": Defects, Overproduction, Waiting, Non-utilized talent, Transportation, Inventory, Motion, and Extra processing.
  • Lean Six Sigma helps by eliminating waste (Lean) and reducing variation (Six Sigma) through a structured Define, Measure, Analyze, Improve, Control (DMAIC) approach.
  • AI speeds up the analysis phase of process improvement, helping businesses quickly find solutions to common problems.
  • The biggest mistake is automating inefficient processes; fix them first.

What Does Process Improvement Mean for Small Businesses?

Many small businesses struggle daily with wasted time and resources. Dr. Veroya explains that process improvement, in practical terms, means understanding what's truly hurting the business. This often involves looking at inefficiencies – things not working in their processes – and pinpointing the pain points. Once identified, businesses can address these issues with solutions, whether they involve technology or not.

Where Small Businesses Bleed Money Without Realizing It

MSMEs often get so used to inefficiencies that they see them as normal. They don't recognize these as opportunities for improvement. Dr. Veroya points to an acronym, DOWNTIME, as a helpful indicator:

  • Defects: Errors and mistakes.
  • Overproduction: Producing more than customers need.
  • Waiting: Delays between functions and processes.
  • Non-utilized talent: Not using employees' full potential or hours.
  • Transportation: Excessive movement between workstations.
  • Inventory: Acquiring too many supplies (e.g., office supplies).
  • Motion: Unnecessary physical movement, like too much clicking on a laptop.
  • Extra processing: Doing things multiple times for no good reason.

Businesses need to examine all these areas within their operations.

Demystifying Lean Six Sigma for MSMEs

The terms "Lean Six Sigma" can sound intimidating. Dr. Veroya breaks it down simply:

  • Lean means eliminating the waste and inefficiencies (DOWNTIME) mentioned earlier.
  • Six Sigma focuses on reducing variation. If different people do the same process in different ways, it compromises quality. Six Sigma aims for consistency.

It's a structured approach, often using the DMAIC framework:

  1. Define: Clearly state the problem.
  2. Measure: Determine the extent of the problem with data.
  3. Analyze: Find the root causes of the problem.
  4. Improve: Implement solutions to fix the problem.
  5. Control: Put monitoring systems in place to prevent the problem from returning.

This framework gives businesses a clear path to improve processes by getting rid of waste and making things more consistent.

Economic Downturns: Why Efficiency Matters More

When economic indicators like GDP go down, MSMEs feel the impact. People have less purchasing power, leading to fewer transactions and sales. In these times, being efficient isn't just good practice; it's essential for survival. Lean Six Sigma helps businesses ensure their processes are efficient and prepared for difficult periods, not just good ones. It builds a process that is ready for challenges.

Common Traps: Automating Inefficiency and Jumping to Solutions

One of the biggest mistakes MSMEs make is jumping straight to solutions without understanding the problem. Dr. Veroya warns against automating an inefficient process. If a process has waste and variation, automating it simply automates the inefficiencies. Businesses should first streamline and improve the process using Lean Six Sigma before considering automation.

Another trap is copying what larger companies do without tailoring it to their own business. Every business needs to understand its unique pain points before applying solutions.

Integrating AI: Supercharging Your Process Improvements

AI isn't just a trend; it's a practical business advantage. Dr. Veroya notes that AI, especially generative AI, can be integrated into the Lean Six Sigma approach. During the 'Analyze' phase, AI can help generate ideas for pinpointing issues, drawing on experiences from similar organizations. This means you don't have to start from scratch.

For the 'Improve' phase, AI can give even small teams the ability to search for effective solutions quickly. Instead of spending a lot of time on research, a few prompts in an AI platform can provide a list of actions to improve the business. This can speed up the process of tracking inefficiencies by as much as 67%.

Beyond Lean Six Sigma: Other Practical Tools

Besides Lean Six Sigma and AI, Dr. Veroya suggests small businesses also look into:

  • Design Thinking: This approach focuses on being customer-centric. Businesses that understand and prioritize customer experience often stand out.
  • User Experience (UX): Learning about UX helps businesses create better interactions and experiences for their customers.

Smart AI Adoption: Avoid Wasted Spending

To avoid spending on AI solutions that don't add value, Dr. Veroya recommends a three-step approach: Assess, Build, Capitalize (ABC).

  1. Assess: Understand your specific pain points and their causes. Don't adopt AI just because it's popular; make sure it addresses a real issue.
  2. Build: Create a small use case. For example, if you want to improve how you answer customer queries, build a specific AI solution for that.
  3. Capitalize: Run the solution and see the results. If it works, then you can expand and implement it further across your business.

Addressing Employee Fears About AI

The idea of AI replacing jobs is a common fear. Dr. Veroya advises business owners to first educate themselves about AI. Then, they should share that knowledge with their teams. The key message is that people won't be replaced by AI; they will be replaced by people who know how to use AI. Learning to integrate AI tools into daily work makes tasks easier and faster, benefiting both the employee and the business.

Leveling the Playing Field: Competing with Giants

The majority of businesses, especially in places like the Philippines, are MSMEs with limited budgets. Lean processes and AI offer a way for these businesses to compete with larger firms that have more capital. By working smarter and creating value through efficiency, MSMEs can thrive even with fewer resources. It's about being willing to learn and apply these approaches.

Final Advice for New Businesses

For those starting a business, Dr. Veroya offers this advice: use AI for insights from the very beginning. Tools like generative AI can act as a canvas for ideas, helping you explore business concepts, understand customer needs, and even calculate risks. Combining this with design thinking, which asks if your product is truly needed and what customers want, can help avoid inefficiencies before they even start.